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Nick Imerman
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 Logos

Whether at work or freelancing, logo and identity projects are always fun. I have included a sample of what I have done (or collaborated on) in the past. I like to start with sketching around 70 thumbnails after meeting with a client, then showing them 5-8 I feel work well. From there I find it is best to have a collaborative process weaning logos down a few at a time as they develop until color and a wordmark is added to the final.

process

process

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